I’m not sure if I’ll ever watch a more powerful commercial in my life. Literally sent goosebumps down my body. This is a true story based on an 911 call between a woman and a dispatcher that took place around 2004, but appeared in a Reddit thread in early 2014. News sites didn’t pick up on the story until October of that same year.
Buzzfeed caught up to the former dispatcher, Keith Weisinger, who took the call and asked for the story. Weisinger said he had been working the “graveyard shift, 6 pm-6 am” when a call came in from a woman looking for pizza. The moment he realized she was in trouble was when he asked if someone was in the room with her.
Weisinger, who now works as an environmental attorney with the United States Environmental Protection Agency, says he never caught up with the woman on the other end of the line. It’s common for that to happen, however.
In any case, the NFL has been under heavy siege all year for not handling domestic violence seriously or correctly. Sometimes I think there attempts to show they care about domestic violence appear futile and reactionary–at least the latter–but if this commercial tells us anything, it’s that you have to start somewhere. You have to start with a 911 call. A moment of realization. That’s when you can course correct and begin the process of recovery.